guidelines, or do these have the effect of law? >> guest: oh, no, no. these are guidelines. these are designed to inform the app community, app developers, third-party service providers, third-party players, the app stores, everyone in the space about the types of, um, things they should be thinking about to insure that they are in compliance with the law. and, frankly, we think that many of the aspects of our guidelines will help them produce better products that engender consumer trust. >> host: well, julie brill, if an app maker, an app -- yeah, an app maker is asking for contact lists or saying you have to have, you know, by downloading this app you have to give us your contact list, who you've called, your e-mails, and you agree to that -- >> guest: right. >> host: -- what's the purpose of getting that information? what's that company going to do with that information? >> guest: well, that's one of the things that we're asking the app developer to think about.